IS

Adipat, Boonlit

Research Interests (5)

List of Topics (5)

Topic Weight Topic Terms
0.166 web site sites content usability page status pages metrics browsing design use web-based guidelines results
0.150 information presentation graphics format systems graphical graphs design recall representation comprehension experimental presentations experiment presented
0.120 research study influence effects literature theoretical use understanding theory using impact behavior insights examine influences
0.117 mobile telecommunications devices wireless application computing physical voice phones purchases ubiquitous applications conceptualization secure pervasive
0.106 intelligence business discovery framework text knowledge new existing visualization based analyzing mining genetic algorithms related

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List of Coauthors (2)

Zhang, Dongson 1 Zhou, Lina 1

Article Keywords (5)

interface design 1 mobile handheld device 1 Presentation adaptation 1 usability testing 1
Web browsing and searching 1

Articles (1)

THE EFFECTS OF TREE-VIEW BASED PRESENTATION ADAPTATION ON MOBILE WEB BROWSING. (MIS Quarterly, 2011)
Authors: Abstract:
    Accessing the Web from mobile handheld devices has become increasingly common. However, accomplishing that task remains challenging mainly due to the physical constraints of handheld devices and the static presentation of Web pages. Adapting the presentation of Web pages is, therefore, critical to enabling effective mobile Web browsing and information searching. Based on cognitive fit theory and information foraging theory, we propose a novel hybrid approach to adapting Web page presentation that integrates three types of adaptation techniques, namely tree-view, hierarchical text summarization, and colored keyword highlighting. By following the design science research framework, we implemented the proposed approach on handheld devices and empirically evaluated the effects of presentation adaptation on mobile Web browsing. The results show that presentation adaptation significantly improves user performance and perception of mobile Web browsing. We also discover that the positive impact of presentation adaptation is moderated by the complexity of an information search task. The findings have significant theoretical and practical implications for the design and implementation of mobile Web applications.